Weekend reading: Using brain science to improve writing, and the public-speaking introvert

reading treeJust like any communications or marketing professional, I read, and read a lot of articles. A lot are just fun reads to take a break from what I’m doing, and others are super informative and make me think about how I can be a better professional. It’s the latter that I’ll be sharing with you.

This week was full of gold as far as the stories go. You must read these. I promise they won’t disappoint. Read more of this post


Feeding the content beast

Creating content is hard. It takes a lot of thought and preparation to come up with ideas for a communications program, a blog or marketing collateral.

But in the profession I am in, coming up with ideas to educate consumers happens on a daily basis. It’s not easy though; especially when those ideas revolve around a topic that not everyone is necessarily interested in for their “light” reading.

That’s why working hard to create content for your buyers/readers is of the utmost importance if you want to gain any traction in the business you are working.

The following are some ways you can feed the content beast. Read more of this post