3 lessons the NFL could learn about crisis communications

The National Football League has a serious brand problem. The perception of the league has been tarnished by a number of bad moves and it’s getting worse as the days go by.

Since even before the 2012 season began the NFL front office has been making decisions that have been affecting its perception – conflict over benefits for former players, a 132-day lockout of the players, and now locking out the referees.

The latest hit to NFL brand was the final play during Monday Night Football Sept. 24 between the Seattle Seahawks and the Green Bay Packers. A clear interception of a Hail Mary pass should have ended the game in favor of the Packers but replacement referees claim a simultaneous catch and awarded a touchdown to the Seahawks, and the victory.

The reactions were swift and angry from fans, players, and the media. Read more of this post

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