Engaging citizens in social media doesn’t mean posting your news releases on Facebook

Government agencies still do not get social media. Well, most of them. They are still applying traditional media and PR tactics and it’s not really working.

I have been looking around at trying to find good examples of government using social media well and I’m having a tough time finding it.

My observations and research have lead me to believe that social networking sites are basically being used as a newsfeed and place to post things that are not news release worthy.

Nobody cares about the leftovers. They’re not going to engage with that. Government communications departments really need to be more creative with their delivery to citizens. Read more of this post


Giving up control

Control has to be one of the biggest hurdles that communications professionals have to overcome to begin using social media where they work. It doesn’t matter how well you have crafted a strategy to create awesome content that will attract new customers or become the trusted source of information, if you cannot convince management to let loose the reigns of control that plan is dead on arrival.

In my experience with the government, this has never been more true. The agency I work for is the perfect candidate to use social media to get its message out to its core constituency. As an advocate for residential utility consumers there is a lot of educating that could be done to clear up the misinformation and misunderstanding people have about utilities. But alas, this agency also is full of lawyers who do everything in their power to stay in control. Read more of this post