Giving up control

Control has to be one of the biggest hurdles that communications professionals have to overcome to begin using social media where they work. It doesn’t matter how well you have crafted a strategy to create awesome content that will attract new customers or become the trusted source of information, if you cannot convince management to let loose the reigns of control that plan is dead on arrival.

In my experience with the government, this has never been more true. The agency I work for is the perfect candidate to use social media to get its message out to its core constituency. As an advocate for residential utility consumers there is a lot of educating that could be done to clear up the misinformation and misunderstanding people have about utilities. But alas, this agency also is full of lawyers who do everything in their power to stay in control. Read more of this post

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