October 28, 2011 2 Comments
My mom used to always tell me “If you don’t have anything nice to say don’t say anything at all.” I’m sure we can all say that. But what if your mom is Chapstick and her idea of not saying anything at all is deleting your comments because you disagree with her posting what’s being called a sexist and objectifying advertisement?
The company has been deleting comments related to its latest ad where a woman’s butt is front and center as she hangs over a frantically torn apart couch searching for something – change, the remote control, possibly Chapstick?
The only clue you get is the graphically placed bar below the woman with the statement “Where do lost Chapsticks go? Be heard at Facebook.com/Chapstick.”
I guess “being heard” was really only being offered to people who like the brand. Read more of this post