Weekend reading: Using brain science to improve writing, and the public-speaking introvert

Just like any communications or marketing professional, I read, and read a lot of articles. A lot are just fun reads to take a break from what I’m doing, and others are super informative and make me think about how I can be a better professional. It’s the latter that I’ll be sharing with you.

This week was full of gold as far as the stories go. You must read these. I promise they won’t disappoint.

Feeding the content beast

Creating content is hard. It takes a lot of thought and preparation to come up with ideas for a communications program, a blog or marketing collateral.

But in the profession I am in, coming up with ideas to educate consumers happens on a daily basis. It’s not easy though; especially when those ideas revolve around a topic that not everyone is necessarily interested in for their “light” reading.

That’s why working hard to create content for your buyers/readers is of the utmost importance if you want to gain any traction in the business you are working.

The following are some ways you can feed the content beast.