Is video the best way to send out your message?

Could video really be the content king? I’m told it is great Google juice and I’m starting to believe it. In the past month, I have done interviews with local television media and it has caused my employer’s website to blow up – in a good way.

The interviews drove traffic to the website the day they aired but gained the most exposure the day after; when people viewed them online. The first interview aired on an NBC affiliate about an impending electric rate hike and electric choices customers could consider. The day the interview aired traffic rose 56 percent then peaked at 163 percent the following day. Read more of this post

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