Earth to Facebook: Talk to your users

Facebook has a major communications problem on its hands. It regularly and consistently makes changes to its platform to the ire of its 800 million users.

Last week, Facebook launched a new news feed that automatically tells people what their top news is. The change is causing many people in my circles to threaten to cancel their Facebook accounts all together. And I’m sure they’re not alone.

And the changes, they keep a coming. Yesterday, Mark Zuckerberg announced Facebook Timeline at a tech conference which will virtually change the users’ experiences for good. Read more of this post

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