Is social media making us anti-social?

Are we becoming anti-social because of social media?

Has our society become so obsessed with social media that we are sabotaging our chances to make meaningful relationships in real life?

I think the answer is verging towards yes.

Case in point, my wife and I went to see the Beach Boys and Foster the People at Blossom Music Center in Cleveland last week. She went off to get a drink and while in line every single person had their faces glued to their smartphones updating their statuses while reading others. Read more of this post

Earth to Facebook: Talk to your users

Facebook has a major communications problem on its hands. It regularly and consistently makes changes to its platform to the ire of its 800 million users.

Last week, Facebook launched a new news feed that automatically tells people what their top news is. The change is causing many people in my circles to threaten to cancel their Facebook accounts all together. And I’m sure they’re not alone.

And the changes, they keep a coming. Yesterday, Mark Zuckerberg announced Facebook Timeline at a tech conference which will virtually change the users’ experiences for good. Read more of this post

How to tell your story when the media isn’t enough

When I get into the media relations part of communications one of the things that I keep asking myself is when I have news is ‘how can I reach more journalists and get them to “buy” the importance of my, or my client’s, news?’

Being in a niche industry, I usually get interest from all of the same players. But when I go outside of that realm, I can see those journalists’ eyes glazing over right on the phone and wondering why I am wasting their time. The thing is that topics, like utility rate increases, that affect people are important to a newspaper’s readers and it’s likely that those readers want/need to know about it.

I find that journalists at medium to small circulations are in such a bind from a financial and staff limitations perspective that they cannot devote the individual time to even consider a type of story that is so clearly out of their everyday news cycle. Read more of this post

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