3 lessons the NFL could learn about crisis communications

The National Football League has a serious brand problem. The perception of the league has been tarnished by a number of bad moves and it’s getting worse as the days go by.

Since even before the 2012 season began the NFL front office has been making decisions that have been affecting its perception – conflict over benefits for former players, a 132-day lockout of the players, and now locking out the referees.

The latest hit to NFL brand was the final play during Monday Night Football Sept. 24 between the Seattle Seahawks and the Green Bay Packers. A clear interception of a Hail Mary pass should have ended the game in favor of the Packers but replacement referees claim a simultaneous catch and awarded a touchdown to the Seahawks, and the victory.

The reactions were swift and angry from fans, players, and the media. Read more of this post

Ohio water park angers breastfeeding moms, lets them take over its Facebook page

Silence is golden … at the movies. In social media it’s like shooting your business in the foot.

Over the weekend, a Columbus, Ohio news station ran a story of a woman told to stop breastfeeding her child while at a local indoor water park. The story made it over to Facebook and soon the very vocal breastfeeding community went in droves to the Fort Rapids Indoor Waterpark Resort page to tell them their displeasure with the business’ decision.

First, the water park ignored the news’ request for comment, then it ignored its Facebook page for 49 hours letting hundreds of negative comments and exclamations of lost business pour in with zero response. Read more of this post

Komen digs an even deeper hole

I wasn’t going to weigh in on the Susan G. Komen for the Cure PR nightmare because I thought it has been already sufficiently digested and analyzed, if not overly, by many others. But the latest wrinkle makes my blood boil.

Two days after pulling grants from Planned Parenthood because Komen doesn’t fund organizations under investigation, and deleting negative reactions to it on its Facebook page, it is now back-tracking from that argument to a much more disingenuous one.

Now SGK is saying it isn’t funding Planned Parenthood because it doesn’t actually perform mammograms and breast cancer screenings, only refers women to other organizations. Read more of this post

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