Message to the front office: Integrate the new with the old

There are still businesses and managements out there that don’t see the value of social media in their strategic plans. And no matter what statistic, value proposition to the consumer, or competitive edge you site, your CEO will not even open the door a sliver to see what’s on the other side.

It’s a frustrating prospect to see your competitors keeping up with technology and relevant communications avenues while your business or management continues to use the tactics they have always done before, and fall behind.

The fact is social media is here, and is here to stay. It is not a passing fad. Read more of this post

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