Google’s gonna get you to be a G+ user one way or another

googleEven as Google shutters popular services like its Reader, it is doing everything in its power to get people and businesses join its Google+ social media platform. The latest ploy from the most used Internet search engine affects nonprofit organizations.

On Tuesday, Google announced it was incorporating nonprofits into its Knowledge Graph. If you don’t know it by name you know it by sight. The Knowledge Graph offers mini biography about your search so you know if what you are searching for is what you really mean to be searching for. You’re most likely to get these advanced results when searching for famous people or famous places. Read more of this post

Is social media making us anti-social?

Are we becoming anti-social because of social media?

Has our society become so obsessed with social media that we are sabotaging our chances to make meaningful relationships in real life?

I think the answer is verging towards yes.

Case in point, my wife and I went to see the Beach Boys and Foster the People at Blossom Music Center in Cleveland last week. She went off to get a drink and while in line every single person had their faces glued to their smartphones updating their statuses while reading others. Read more of this post

Message to the front office: Integrate the new with the old

There are still businesses and managements out there that don’t see the value of social media in their strategic plans. And no matter what statistic, value proposition to the consumer, or competitive edge you site, your CEO will not even open the door a sliver to see what’s on the other side.

It’s a frustrating prospect to see your competitors keeping up with technology and relevant communications avenues while your business or management continues to use the tactics they have always done before, and fall behind.

The fact is social media is here, and is here to stay. It is not a passing fad. Read more of this post

Social Slam 2012: Teaching the hows of social media

I had the distinct pleasure to make it out to Knoxville, Tennessee last Friday to learn some great social media strategy from the space’s brightest minds during the second-ever Social Slam hosted by Social Media Club Knoxville.

For me, it all started at 2 a.m. conference day when I got on the road to knock out six hours of driving to make it for the 9 a.m. start. And surprisingly, I made it through the entire conference with nary a head bob. I guess I am getting accustomed to a lack of sleep with a one year old at home.

When it all got going, I quickly realized that there was going to be so much great information and takeaways provided by the likes of Gini Dietrich, Mitch Joel, Tom Webster, Marcus Sheridan, Mark Schaefer, and more, that my brain would be full by noon. Good thing notes are a beautiful thing. Read more of this post

3 techniques to better public relations

There is something wonderful we can learn from the folks at the National Center for Family Literacy and its educational website Wonderopolis. I’m not talking specifically about the daily wonders posted (even though those are great too) but the effective ways they communicate with the people who visit.

Take a look at any of the posts produced at Wonderopolis and you’ll see well thought out wonders presented and several comments from readers who share their personal experiences or thank the Wonderopolis team for piquing their interest and increasing their knowledge.

And after reading several posts, and the comments left, there is a great lesson Wonderopolis can teach businesses and PR pros – the right way to handle public relations, and how to be social. Read more of this post

Ohio water park angers breastfeeding moms, lets them take over its Facebook page

Silence is golden … at the movies. In social media it’s like shooting your business in the foot.

Over the weekend, a Columbus, Ohio news station ran a story of a woman told to stop breastfeeding her child while at a local indoor water park. The story made it over to Facebook and soon the very vocal breastfeeding community went in droves to the Fort Rapids Indoor Waterpark Resort page to tell them their displeasure with the business’ decision.

First, the water park ignored the news’ request for comment, then it ignored its Facebook page for 49 hours letting hundreds of negative comments and exclamations of lost business pour in with zero response. Read more of this post

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