6 strategies to find work after losing your job

coffee meetingBeing out of work is awful. No, that’s not entirely true. Feeling like you’re not being useful is awful. Not contributing to, or working towards your goals can really start to weigh down on you. And the longer it goes on, the more likely you are to have feelings of self-doubt ever finding work again.

When I found myself suddenly unemployed, I was devastated. But I couldn’t afford to stay devastated. There was too much on the line for my family and me. So I got to work right away trying to find more work. At the time, there seemed to be plenty of opportunities out there for me. I was working my network, getting calls for interviews, but nothing was sticking. No offers were coming through.

Interviewing is just like marketing. But instead of marketing a thing, you have to market you. And if you’re like me, this is extremely hard. You see, one of the things about being introverted for me is I’m not all big about tooting my own horn. I can communicate, educate, market, and write the heck out of a brand and its products and services, but ask me to do the same thing when the subject matter is me and my mind goes blank. Being your own worst critic has a lot of drawbacks.

Something had to change, and when I came to that self-realization things started to click for me. Following are six strategies to help get back to work. Read more of this post

The Art of Asking For Help During the Job Hunt

ImageGuest blog by Erica Moss

Everyone’s been there: Either you’re new to the job market completely because you were just handed your diploma, you find yourself unexpectedly on the hunt because of a layoff, or maybe you’re just feeling stuck in your current gig and you’re ready for a change of pace.

We all know there are right and wrong ways to approach this process, and I would argue the stakes are a bit higher when you’re in the communications/social/public relations fields because people expect you to be on-point when it comes to written and verbal communication.

Unfortunately, it seems as though some people still haven’t gotten the memo about the importance of being professional, whether you’re asking your college buddy for an introduction to a contact or sending your resume over to an old professor to review. How you present yourself in these seemingly casual encounters can positively — or negatively — influence the level of help you receive from that individual, and ultimately, your ability to land your dream job.

Here are a few easy-to-fix mistakes I’ve seen recently: Read more of this post

3 lessons the NFL could learn about crisis communications

The National Football League has a serious brand problem. The perception of the league has been tarnished by a number of bad moves and it’s getting worse as the days go by.

Since even before the 2012 season began the NFL front office has been making decisions that have been affecting its perception – conflict over benefits for former players, a 132-day lockout of the players, and now locking out the referees.

The latest hit to NFL brand was the final play during Monday Night Football Sept. 24 between the Seattle Seahawks and the Green Bay Packers. A clear interception of a Hail Mary pass should have ended the game in favor of the Packers but replacement referees claim a simultaneous catch and awarded a touchdown to the Seahawks, and the victory.

The reactions were swift and angry from fans, players, and the media. Read more of this post

Message to the front office: Integrate the new with the old

There are still businesses and managements out there that don’t see the value of social media in their strategic plans. And no matter what statistic, value proposition to the consumer, or competitive edge you site, your CEO will not even open the door a sliver to see what’s on the other side.

It’s a frustrating prospect to see your competitors keeping up with technology and relevant communications avenues while your business or management continues to use the tactics they have always done before, and fall behind.

The fact is social media is here, and is here to stay. It is not a passing fad. Read more of this post

Diversification: It’s not just for your portfolio

Operating your communications program in silos is a bad idea. But the death spawn of this shortsightedness is putting all your eggs in one basket; operate in a vacuum; living in a bubble – whatever you want to call it.

I know it seems crazy (who would do something like this?), but it does happen. When it does, it creates a business environment that is doomed to failure.

If there’s only one way for people to interact with your business, you are really asking a lot from a potential customer to find out about your products and services. It’s like using one finger to pick up a spoon. It may be possible, but why put yourself through all that extra effort when you have four more that can make the job so much quicker, easier, and effective? So make it easy for people to find you where they are looking. If you’re not, you can bet on it that a competitor is and that customer is likely going to find them first. Read more of this post

Ohio water park angers breastfeeding moms, lets them take over its Facebook page

Silence is golden … at the movies. In social media it’s like shooting your business in the foot.

Over the weekend, a Columbus, Ohio news station ran a story of a woman told to stop breastfeeding her child while at a local indoor water park. The story made it over to Facebook and soon the very vocal breastfeeding community went in droves to the Fort Rapids Indoor Waterpark Resort page to tell them their displeasure with the business’ decision.

First, the water park ignored the news’ request for comment, then it ignored its Facebook page for 49 hours letting hundreds of negative comments and exclamations of lost business pour in with zero response. Read more of this post

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