Social Slam 2012: Teaching the hows of social media

I had the distinct pleasure to make it out to Knoxville, Tennessee last Friday to learn some great social media strategy from the space’s brightest minds during the second-ever Social Slam hosted by Social Media Club Knoxville.

For me, it all started at 2 a.m. conference day when I got on the road to knock out six hours of driving to make it for the 9 a.m. start. And surprisingly, I made it through the entire conference with nary a head bob. I guess I am getting accustomed to a lack of sleep with a one year old at home.

When it all got going, I quickly realized that there was going to be so much great information and takeaways provided by the likes of Gini Dietrich, Mitch Joel, Tom Webster, Marcus Sheridan, Mark Schaefer, and more, that my brain would be full by noon. Good thing notes are a beautiful thing. Read more of this post

3 techniques to better public relations

There is something wonderful we can learn from the folks at the National Center for Family Literacy and its educational website Wonderopolis. I’m not talking specifically about the daily wonders posted (even though those are great too) but the effective ways they communicate with the people who visit.

Take a look at any of the posts produced at Wonderopolis and you’ll see well thought out wonders presented and several comments from readers who share their personal experiences or thank the Wonderopolis team for piquing their interest and increasing their knowledge.

And after reading several posts, and the comments left, there is a great lesson Wonderopolis can teach businesses and PR pros – the right way to handle public relations, and how to be social. Read more of this post

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